Criticism and skepticism from some in your community is an inevitable (if unpleasant) byproduct of the word that is naturally spreading about your church. Hopefully, your launch team is so enthusiastic that they can’t help but talk about the upcoming launch. Word of mouth is definitely the most important advertising you can have, so invest in giving people the tools to fuel their word of mouth.
We brand everything, so that people’s bodies and cars become moving advertisements for the church. That’s the difference between being a fan and a fanatic. A fan goes to the games, but a fanatic wears the clothes, paints their body, and puts the flags on their car. We give out t-shirts with our logo, and stickers that end up on car bumpers and school binders. We want to help our fanatics spread the word.
We spent $20,000 total on our launch marketing. Billboards and glossy mailers can be pricy. But your people are still your biggest asset when it comes to spreading the word. Their excitement, expressed through small talk in the grocery store, status updates on Facebook, or stickers on a backpack, will give the most compelling invitation to experience God in your church.