John Moore over at Brandautopsy has been posting on his experience while working for Starbucks. While attending seminary in Dallas, I worked at a Starbucks and took several of their management classes because I wanted to learn how they produce leaders so fast…John had this post today which I have added to based on a multi-site church view….
Starbucks will not deny they are everywhere. But they are everywhere because customers want them to be everywhere. Otherwise, they wouldn’t’t be there. (Starbucks is smart like that.)
When a church is asking – should we go multi-site, I think that one of the first questions that should be asked is, "Are there people in a community near us that would want us there?"…this works for us at Seacoast Church by looking at our database to see where people are driving from. If 300 families are driving from 45 minutes away – that is probably the "customer" saying we want a Seacoast Church campus closer to our home.
Starbucks works under the premise of being everywhere customers want them to be. According to internal research studies, customers would be more satisfied if they had a Starbucks more convenient to them. So Starbucks satisfies customers by opening more stores in more places to be more convenient to more people.
I think this is true in the church. The only people that like large churches that are built in zoned areas for large buildings that are not close to peoples homes are Pastors. So, with multi-site we can literally take people their church to their home…not to mention those that would love to attend, but will not because it is not a convenient location.
Starbucks Tribal Knowledge tells us if you stop competing on quirky and quaint and you must start competing on being convenient and consistent. For Starbucks, it has been a trade-off that satisfies more customers leading to greater sales success.
With multi-site it is very difficult to set your-self apart as the church with the most technology or even the "most excellent" – this is a trade-off of being highly mobile and smaller. However, convenient and consistent can be a key.
I would like to take a few posts to look at this…what do we need to be convenient and constant in at the campus level in a multi-site church?