The idea execution gap

There is a huge gap that exists between ideas and execution.
That gap is fostered by a few things.

1. Turf Wars. Who owns the space that the gap lies in and who will get to the other side. Silly.
2. Dissonence between the “what” and the “why”. @toddhenry talks about this on accidental creative quite a bit. Avoidable.
3. Laziness. A shame.
4. Fear. Seth Godin calls this anxiety “experiencing failure in advance”.
5. Crossing over the “excellence line”. This is that point where things are excellent enough and getting anymore excellent will be a waste of valuable time, talent and treasure. We spend so much time that we never get to execution.

These things as well as others can cause of to let ideas sit until their shelf life is gone.  An idea that does not ship sits and spoils.

What ideas do you have?

What are you doing to execute?