Design Matters

Design really does matter.
Being the “Good enough” guy I know you probably think I would prefer sharpie on a napkin (and I would if it were more effective) but what I have learned is that good design enhances everything it touches.

1.  It feels better.
Good design makes us feel better.  We are more relaxed when something is clean, colors compliment each other and things are layed out in a readable way.  When things are cluttered we are not as likely to respond with the intended emotion. Design Matters.

2.  It focuses us on the most important thing.
Good design gets lost in the moment.  It is not something that you talk about later.  It does not distract us.  It focuses us.  Recently I was listening to a presentation of great importance about something that I believe in with all of my heart, but I could not focus on anything but the bad design of the presentation.  Design Matters.

3.  It flows out of good planning.
Good planning – Who is your audience, what is the media, what is the goal – lead to good design.  Poor planners using great designers will still get bad design.  If you are a leader, don’t make mistake I have been guilty of, which is to think that your designer can make up for your lack of planning.  Planning matters because design matters.

While we are talking about design, want some FREE DESIGN work.  Click HERE